Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

Via all of the very last year’s lockdowns, location closures and other social distancing measures that governments have enacted and individuals have followed to sluggish the unfold of COVID-19, purchasing — and exclusively e-commerce — has remained a consistent and massively critical support. It’s not just something that we had to do it’s been an essential lifeline for a lot of of us at a time when so tiny else has felt regular. These days, one particular of the startups that observed a massive carry in its services as a end result of that pattern is announcing a major fundraise to gas its development.

Wallapop, a virtual market based mostly out of Barcelona, Spain that allows individuals resell their utilised things, or sell things like crafts that they make by themselves, has lifted €157 million ($191 million at recent charges), money that it will use to continue increasing the infrastructure that underpins its services, so that it can grow the amount of folks that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important soar on the $570 million pricetag sources shut to the company gave us in 2016.

The funding is being led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also taking part.

The firm at the moment has fifteen million customers — about fifty percent of Spain’s internet populace, CEO Rob Cassedy pointed out to us in an job interview earlier nowadays — and it has managed a decent No. four ranking amongst Spain’s buying apps, in accordance to figures from App Annie.

The startup has also recently been developing out shipping companies, referred to as Envios, to assist men and women get the items they are promoting to buyers, which has expanded the assortment from regional sales to these that can be produced across the place. About 20% of merchandise go through Envios now, Cassedy said, and the strategy is to proceed doubling down on that and related providers.

Naver by itself is a robust participant in e-commerce and applications — it is the firm powering Asian messaging huge Line, among other digital qualities — and so this is in portion a strategic expenditure. Wallapop will be leaning on Naver and its technology in its very own R&D, and on Naver’s facet it will give the company a foothold in the European market at a time when it has been sharpening its strategy in e-commerce.

The funding is an fascinating flip for a business that has witnessed some noteworthy fits and starts off.

Launched in 2013 in Spain, it quickly shot to the best of the charts in a marketplace that has typically been sluggish to embrace e-commerce over a lot more conventional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a greater strategy to crack the U.S. market with far more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly promoting its stake in the LetGo undertaking for $189 million. (LetGo lifted $500 million far more on its own close to that time, but its fate was not to stay unbiased: it was at some point obtained by but yet another competitor in the digital classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two several years focused mostly on increasing in Spain rather than operating after organization even more afield, and as an alternative of developing the range of goods that it may possibly offer on its platform — it does not sell foods, nor work with stores in an Amazon-fashion market play, nor does it have ideas to do anything like shift into movie or promoting other sorts of digital providers — it has honed in exclusively on trying to boost the encounter that it does provide to customers.

free alabama classifieds expended 12 several years at eBay and noticed the transition it produced to new goods from utilised merchandise,” mentioned Cassedy. “Let’s just say it was not the route I believed we need to consider for Wallapop. We are laser-concentrated on distinctive products, with the vast vast majority of that secondhand with some artisan items. It is really distinct from huge box.”

It might mean that the company has not ballooned and boomed in the way that so numerous startups may possibly, specially individuals fueled by hundreds of thousands and thousands in expense and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a continual presence in the market place, one particular probably developed on a more sound identification.

Wallapop’s progress in the previous calendar year is the result of some particular tendencies in the market place that were in portion fueled by the COVID-19 pandemic. All of them have helped build up a profile for the organization as a sort of upscale, virtual auto boot sale or flea marketplace.

Men and women spending far more time in their residences have been focused on clearing out place and receiving rid of things. Other people are keen to purchase new items now that they are spending more time at home, but want to invest less on them, perhaps since they are experiencing work or other financial uncertainty. Yet others have discovered them selves out of work, or getting considerably less function, and are turning to turning into business people and creating their very own goods to sell in a much more grassroots way.

In all of these instances, there has been a drive for a lot more sustainability, with men and women placing much less waste into the planet by recycling and upcycling products instead.

At the identical time, Facebook has not genuinely manufactured big inroads in the nation with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy mentioned.

All of these have had a large effect on Wallapop’s company, but it wasn’t always this way. Cassedy explained that the initial lockdown in Spain noticed business plummet, as people confronted serious limits on their actions, not able to go away their properties except for the most essential obligations like purchasing foods or obtaining themselves to the hospital.

“It was a roller coaster for us,” he explained.

“We entered the yr with outstanding momentum, really robust.” But he noted that the drop commenced in March, when “not only did it grow to be not okay to go away the property and trade locally but the put up place of work stopped providing parcels. Our organization went off a cliff in March and April.”

Then when the restrictions have been lifted in May, things commenced to bounce back again far more than at any time just before, practically overnight, he explained.

“The financial uncertainty brought on individuals to look for out much more price, better discounts, investing significantly less income, and sure they ended up clearing out closets,” he said. “We saw figures bounce again forty-50% growth year-on-year in June.”

The huge concern was whether or not that development was a blip or there to say. He said it has continued into 2021 so significantly. “It’s a validation of what we see as extended-phrase developments driving the organization.”


Naver has made a massive business out of retaining strong regional target in its goods up to now, so in a way you could see it keep on that whilst even now developing, by investing in yet another sturdy regional player. Though it would seem Wallapop has a site in the U.K., it’s not one thing that it has pushed a lot as a enterprise.

“The international desire for C2C and resale platforms is expanding with renewed motivation in sustainable use, especially by youthful millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of conscious usage and are enthused to support their expansion with our technologies and create worldwide synergies.”

I’ll also add that it is heartening, as a client, to see priorities like sustainability being given thought, too. Ideally it is not just lip support but a genuine recognition that this is anything that ought to be encouraged and backed.

“Our economies are switching toward a a lot more sustainable advancement model right after investing in Vestiaire Collective last calendar year, wallapop is Korelya’s 2nd expenditure in the circular financial system, although COVID-19 is only strengthening that pattern. It is Korelya’s mission to back again tomorrow’s European tech champions and we think that Naver has a established tech and merchandise edge that will aid the company reinforce its top position in Europe,” added Fleur Pellerin, CEO of Korelya Funds.