Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By way of all of the final year’s lockdowns, venue closures and other social distancing measures that governments have enacted and folks have adopted to gradual the spread of COVID-19, buying — and exclusively e-commerce — has remained a constant and hugely crucial provider. It’s not just one thing that we had to do it’s been an essential lifeline for numerous of us at a time when so small else has felt typical. Nowadays, 1 of the startups that saw a large carry in its services as a end result of that pattern is announcing a major fundraise to fuel its development.

Wallapop, a digital marketplace based mostly out of Barcelona, Spain that allows folks resell their utilised objects, or promote products like crafts that they make themselves, has lifted €157 million ($191 million at current rates), cash that it will use to proceed developing the infrastructure that underpins its services, so that it can grow the amount of men and women that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important jump on the $570 million pricetag sources shut to the organization gave us in 2016.

The funding is currently being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Perception Companions, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also participating.

The organization at present has fifteen million users — about fifty percent of Spain’s web populace, CEO Rob Cassedy pointed out to us in an interview before these days — and it has managed a good No. 4 rating amongst Spain’s buying apps, in accordance to figures from Application Annie.

The startup has also not too long ago been building out transport providers, known as Envios, to help individuals get the things they are promoting to purchasers, which has expanded the variety from regional revenue to those that can be manufactured across the nation. About 20% of merchandise go through Envios now, Cassedy said, and the prepare is to proceed doubling down on that and connected companies.

Naver alone is a powerful player in e-commerce and applications — it’s the business powering Asian messaging huge Line, amid other electronic homes — and so this is in component a strategic investment. Wallapop will be leaning on Naver and its technology in its possess R&D, and on Naver’s facet it will give the business a foothold in the European market at a time when it has been sharpening its method in e-commerce.

The funding is an exciting switch for a organization that has witnessed some notable matches and begins.

Established in 2013 in Spain, it rapidly shot to the best of the charts in a industry that has historically been sluggish to embrace e-commerce over more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a bigger approach to crack the U.S. market with a lot more cash in tow.

But by 2018, that program was shelved, with Wallapop quietly promoting its stake in the LetGo undertaking for $189 million. (LetGo elevated $five hundred million far more on its possess all around that time, but its destiny was not to continue to be unbiased: it was eventually acquired by nevertheless another competitor in the virtual classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two many years centered mostly on expanding in Spain fairly than working soon after business further afield, and rather of developing the range of goods that it may well market on its system — it doesn’t sell food, nor work with stores in an Amazon-type marketplace play, nor does it have strategies to do anything like move into movie or promoting other kinds of digital companies — it has honed in especially on making an attempt to increase the knowledge that it does provide to users.


“I spent 12 a long time at eBay and observed the changeover it produced to new merchandise from used products,” said Cassedy. “Let’s just say it wasn’t the path I imagined we should take for Wallapop. We are laser-concentrated on exclusive goods, with the huge vast majority of that secondhand with some artisan products. It is quite various from big box.”

It might mean that the company has not ballooned and boomed in the way that so a lot of startups might, especially people fueled by hundreds of tens of millions in expenditure and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant existence in the industry, 1 probably developed on a a lot more reliable identity.

Wallapop’s expansion in the past yr is the result of some certain trends in the market that have been in component fueled by the COVID-19 pandemic. All of them have aided develop up a profile for the company as a type of upscale, digital vehicle boot sale or flea marketplace.

People shelling out far more time in their houses have been targeted on clearing out space and obtaining rid of things. Other folks are keen to get new objects now that they are paying more time at residence, but want to spend much less on them, perhaps simply because they are dealing with employment or other economic uncertainty. Nevertheless other people have located by themselves out of operate, or obtaining much less function, and are turning to becoming business people and making their personal merchandise to offer in a far more grassroots way.

In all of people cases, there has been a press for a lot more sustainability, with folks placing considerably less squander into the entire world by recycling and upcycling merchandise rather.

At the same time, Facebook hasn’t genuinely made huge inroads in the region with its Market, and Amazon has also not appeared as a threat to Wallapop, Cassedy famous.

All of these have had a huge effect on Wallapop’s company, but it was not often this way. Cassedy stated that the initial lockdown in Spain saw company plummet, as men and women confronted significant limits on their movements, unable to go away their residences except for the most crucial obligations like purchasing foods or acquiring themselves to the clinic.

“It was a roller coaster for us,” he stated.

connecticut classifieds listings entered the 12 months with outstanding momentum, very sturdy.” But he mentioned that the fall commenced in March, when “not only did it become not all right to depart the residence and trade regionally but the put up place of work stopped providing parcels. Our organization went off a cliff in March and April.”

Then when the limits were lifted in May, things started out to bounce again a lot more than ever ahead of, practically overnight, he explained.

“The financial uncertainty brought on men and women to seek out more benefit, far better offers, spending less funds, and indeed they were clearing out closets,” he mentioned. “We noticed quantities bounce again forty-fifty% development year-on-12 months in June.”

The massive question was no matter whether that expansion was a blip or there to say. He mentioned it has continued into 2021 so much. “It’s a validation of what we see as extended-time period tendencies driving the enterprise.”

Naver has created a huge business out of retaining robust regional emphasis in its merchandise up to now, so in a way you could see it carry on that although still expanding, by investing in yet another powerful regional player. Though it looks Wallapop has a web site in the U.K., it is not anything that it has pushed considerably as a business.

“The international demand from customers for C2C and resale platforms is increasing with renewed determination in sustainable consumption, specifically by young millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of aware intake and are enthused to assist their expansion with our technology and create global synergies.”

I’ll also add that it is heartening, as a buyer, to see priorities like sustainability getting offered thought, as well. Hopefully it is not just lip services but a genuine recognition that this is some thing that need to be inspired and backed.

“Our economies are switching in the direction of a far more sustainable advancement product soon after investing in Vestiaire Collective very last 12 months, wallapop is Korelya’s second investment in the circular economic climate, even though COVID-19 is only strengthening that development. It is Korelya’s mission to back again tomorrow’s European tech champions and we believe that Naver has a verified tech and product edge that will support the company enhance its leading position in Europe,” added Fleur Pellerin, CEO of Korelya Money.