Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the previous year’s lockdowns, venue closures and other social distancing actions that governments have enacted and individuals have followed to slow the spread of COVID-19, searching — and exclusively e-commerce — has remained a consistent and vastly critical services. It’s not just anything that we had to do it is been an essential lifeline for several of us at a time when so small else has felt normal. Today, one particular of the startups that observed a big carry in its service as a end result of that trend is saying a significant fundraise to gasoline its development.

Wallapop, a virtual marketplace dependent out of Barcelona, Spain that allows individuals resell their utilised items, or sell products like crafts that they make by themselves, has lifted €157 million ($191 million at current charges), cash that it will use to proceed growing the infrastructure that underpins its provider, so that it can broaden the quantity of individuals that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a substantial bounce on the $570 million pricetag resources near to the firm gave us in 2016.

The funding is becoming led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Perception Companions, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also participating.

The firm presently has fifteen million customers — about fifty percent of Spain’s world wide web populace, CEO Rob Cassedy pointed out to us in an interview previously these days — and it has managed a decent No. 4 rating amongst Spain’s purchasing applications, in accordance to figures from Application Annie.

The startup has also lately been developing out shipping and delivery services, called Envios, to aid men and women get the things they are selling to customers, which has expanded the assortment from local sales to people that can be created across the country. About 20% of items go by way of Envios now, Cassedy explained, and the prepare is to carry on doubling down on that and relevant providers.

Naver itself is a strong player in e-commerce and apps — it’s the business driving Asian messaging giant Line, between other digital qualities — and so this is in portion a strategic expense. Wallapop will be leaning on Naver and its engineering in its possess R&D, and on Naver’s aspect it will give the company a foothold in the European market place at a time when it has been sharpening its strategy in e-commerce.

The funding is an interesting turn for a business that has noticed some notable suits and starts off.

Started in 2013 in Spain, it speedily shot to the top of the charts in a marketplace that has traditionally been slow to embrace e-commerce in excess of much more traditional brick-and-mortar retail.

By more info , Wallapop was merging with a rival, LetGo, as portion of a larger method to crack the U.S. market with much more money in tow.

But by 2018, that prepare was shelved, with Wallapop quietly offering its stake in the LetGo venture for $189 million. (LetGo raised $500 million far more on its possess about that time, but its destiny was not to continue being impartial: it was at some point obtained by nevertheless one more competitor in the virtual classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two many years concentrated mostly on growing in Spain instead than working after enterprise more afield, and as an alternative of expanding the selection of merchandise that it may well promote on its platform — it doesn’t offer food, nor operate with stores in an Amazon-type market enjoy, nor does it have plans to do anything at all like go into video or marketing other kinds of electronic companies — it has honed in especially on attempting to increase the knowledge that it does offer to consumers.

“I expended 12 a long time at eBay and saw the transition it produced to new merchandise from used goods,” mentioned Cassedy. “Let’s just say it wasn’t the direction I imagined we should consider for Wallapop. We are laser-centered on exclusive goods, with the large vast majority of that secondhand with some artisan goods. It is very different from big box.”

It might imply that the business has not ballooned and boomed in the way that so several startups might, specifically individuals fueled by hundreds of thousands and thousands in expenditure and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a continual existence in the market, one maybe created on a more reliable id.

Wallapop’s growth in the past 12 months is the outcome of some certain trends in the market that were in portion fueled by the COVID-19 pandemic. All of them have aided construct up a profile for the company as a kind of upscale, virtual auto boot sale or flea industry.

People spending much more time in their homes have been concentrated on clearing out area and getting rid of things. Other folks are eager to purchase new items now that they are spending a lot more time at residence, but want to invest considerably less on them, probably because they are facing work or other financial uncertainty. However other people have discovered themselves out of work, or getting significantly less work, and are turning to getting to be business people and producing their very own merchandise to promote in a much more grassroots way.

In all of people situations, there has been a thrust for more sustainability, with people putting considerably less waste into the entire world by recycling and upcycling items rather.

At the very same time, Fb hasn’t truly made massive inroads in the place with its Marketplace, and Amazon has also not appeared as a threat to Wallapop, Cassedy famous.

All of these have had a large affect on Wallapop’s enterprise, but it was not constantly this way. Cassedy mentioned that the initial lockdown in Spain noticed business plummet, as individuals confronted significant constraints on their actions, not able to depart their homes other than for the most crucial obligations like acquiring foods or receiving themselves to the hospital.

“It was a roller coaster for us,” he said.

“We entered the calendar year with extraordinary momentum, extremely robust.” But he mentioned that the drop began in March, when “not only did it turn out to be not ok to go away the residence and trade regionally but the publish workplace stopped offering parcels. Our business went off a cliff in March and April.”

Then when the constraints had been lifted in Might, things commenced to bounce back again more than at any time prior to, almost right away, he explained.

“The financial uncertainty brought on folks to seek out out far more value, much better bargains, paying less money, and of course they had been clearing out closets,” he explained. “We saw numbers bounce back again forty-50% progress yr-on-yr in June.”

The large question was regardless of whether that expansion was a blip or there to say. He stated it has ongoing into 2021 so far. “It’s a validation of what we see as extended-phrase developments driving the company.”

Naver has manufactured a big company out of maintaining sturdy regional target in its merchandise up to now, so in a way you could see it carry on that although nevertheless growing, by investing in an additional strong regional participant. Although it looks Wallapop has a site in the U.K., it’s not something that it has pushed significantly as a organization.

“The global demand for C2C and resale platforms is growing with renewed motivation in sustainable consumption, especially by younger millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of conscious use and are enthused to support their progress with our technological innovation and develop global synergies.”


I’ll also insert that it is heartening, as a buyer, to see priorities like sustainability getting presented thought, way too. Hopefully it is not just lip provider but a genuine recognition that this is anything that must be inspired and backed.

“Our economies are switching towards a much more sustainable development model soon after investing in Vestiaire Collective last year, wallapop is Korelya’s second expense in the round economic system, while COVID-19 is only strengthening that trend. It is Korelya’s mission to back tomorrow’s European tech champions and we imagine that Naver has a proven tech and item edge that will support the organization enhance its major situation in Europe,” added Fleur Pellerin, CEO of Korelya Funds.