Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By means of all of the previous year’s lockdowns, venue closures and other social distancing actions that governments have enacted and people have followed to sluggish the spread of COVID-19, searching — and especially e-commerce — has remained a constant and hugely important services. It’s not just one thing that we had to do it is been an important lifeline for numerous of us at a time when so minor else has felt standard. Today, one particular of the startups that noticed a large carry in its support as a outcome of that development is announcing a key fundraise to gas its expansion.

Wallapop, a virtual marketplace based mostly out of Barcelona, Spain that lets individuals resell their utilised products, or promote things like crafts that they make by themselves, has lifted €157 million ($191 million at current prices), cash that it will use to carry on expanding the infrastructure that underpins its service, so that it can expand the variety of men and women that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a substantial jump on the $570 million pricetag sources close to the business gave us in 2016.

The funding is being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Perception Partners, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also participating.

The organization at the moment has 15 million users — about 50 percent of Spain’s world wide web population, CEO Rob Cassedy pointed out to us in an job interview earlier nowadays — and it has maintained a good No. 4 rating amongst Spain’s purchasing applications, in accordance to figures from App Annie.

The startup has also just lately been developing out shipping companies, called Envios, to aid people get the items they are marketing to consumers, which has expanded the assortment from regional sales to these that can be made throughout the place. About 20% of goods go by way of Envios now, Cassedy stated, and the strategy is to proceed doubling down on that and connected companies.

Naver alone is a powerful player in e-commerce and applications — it is the business powering Asian messaging huge Line, among other electronic properties — and so this is in portion a strategic expenditure. Wallapop will be leaning on Naver and its technology in its very own R&D, and on Naver’s facet it will give the firm a foothold in the European marketplace at a time when it has been sharpening its method in e-commerce.

The funding is an exciting flip for a organization that has observed some notable matches and starts off.

Launched in 2013 in Spain, it quickly shot to the best of the charts in a industry that has traditionally been slow to embrace e-commerce above much more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a greater approach to crack the U.S. marketplace with more funds in tow.

But by 2018, that plan was shelved, with Wallapop quietly offering its stake in the LetGo enterprise for $189 million. (LetGo raised $500 million much more on its personal about that time, but its destiny was not to stay impartial: it was eventually obtained by but one more competitor in the digital classifieds area, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two several years concentrated primarily on developing in Spain instead than running soon after enterprise further afield, and rather of expanding the range of items that it may possibly promote on its platform — it does not market meals, nor perform with suppliers in an Amazon-style marketplace perform, nor does it have strategies to do something like move into video or marketing other sorts of digital providers — it has honed in especially on attempting to increase the encounter that it does provide to consumers.

“I put in twelve years at eBay and noticed the changeover it produced to new items from utilized products,” explained Cassedy. “Let’s just say it was not the course I imagined we should take for Wallapop. We are laser-focused on special goods, with the large vast majority of that secondhand with some artisan goods. It is really distinct from huge box.”

It may suggest that the organization has not ballooned and boomed in the way that so a lot of startups may possibly, particularly these fueled by hundreds of tens of millions in expenditure and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a constant existence in the market place, one particular probably developed on a a lot more strong identity.

Wallapop’s development in the previous yr is the result of some certain trends in the marketplace that were in component fueled by the COVID-19 pandemic. All of them have aided create up a profile for the company as a variety of upscale, digital automobile boot sale or flea market place.

Folks spending much more time in their homes have been targeted on clearing out place and getting rid of factors. Others are keen to get new objects now that they are paying much more time at house, but want to devote considerably less on them, probably due to the fact they are going through work or other financial uncertainty. However other individuals have discovered them selves out of work, or getting significantly less work, and are turning to turning out to be business people and producing their possess merchandise to promote in a a lot more grassroots way.

In all of individuals cases, there has been a press for much more sustainability, with folks placing significantly less waste into the planet by recycling and upcycling products as an alternative.

At the same time, Fb hasn’t truly produced big inroads in the country with its Marketplace, and Amazon has also not appeared as a danger to Wallapop, Cassedy famous.

All of these have had a large impact on Wallapop’s business, but it was not often this way. Cassedy stated that the first lockdown in Spain noticed company plummet, as folks faced extreme constraints on their movements, unable to leave their homes except for the most important responsibilities like buying foodstuff or receiving on their own to the hospital.

“It was a roller coaster for us,” he explained.

“We entered the 12 months with incredible momentum, extremely sturdy.” But he observed that the drop began in March, when “not only did it become not ok to depart the home and trade domestically but the put up business office stopped providing parcels. Our business went off a cliff in March and April.”

Then when the limitations were lifted in Might, factors started out to bounce again much more than at any time prior to, nearly right away, he stated.

“The economic uncertainty induced men and women to look for out a lot more benefit, greater deals, paying much less cash, and of course they ended up clearing out closets,” he mentioned. “We observed numbers bounce back 40-50% expansion yr-on-calendar year in June.”


The massive query was whether or not that development was a blip or there to say. He mentioned it has ongoing into 2021 so far. “It’s a validation of what we see as lengthy-term tendencies driving the enterprise.”

Naver has produced a big organization out of retaining powerful regional emphasis in its items up to now, so in a way you could see it proceed that although nevertheless developing, by investing in an additional robust regional player. Though it looks Wallapop has a internet site in the U.K., it’s not something that it has pushed considerably as a business.

“The global need for C2C and resale platforms is developing with renewed dedication in sustainable usage, especially by young millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of aware intake and are enthused to help their progress with our engineering and produce global synergies.”

website ’ll also add that it is heartening, as a client, to see priorities like sustainability being presented thing to consider, as well. With any luck , it is not just lip support but a real recognition that this is some thing that should be inspired and backed.

“Our economies are switching toward a more sustainable advancement design right after investing in Vestiaire Collective previous calendar year, wallapop is Korelya’s 2nd investment decision in the round economy, whilst COVID-19 is only strengthening that development. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a verified tech and item edge that will support the firm fortify its foremost position in Europe,” included Fleur Pellerin, CEO of Korelya Money.